Pay per Click or PPC is a publicity method where an advertiser has to make payments for visits based on keywords chosen by them. PPC is applicable for search engines, websites, and advertising networks. The best way to make sure that your ad is on the first page of Google is to do some research into which keywords are the most popular in your site’s niche and that have low bid prices. Uses paid advertising through search engine sites to target your ads to likely internet customers. When someone searches online for your product or service, your advertisement comes up on the results page.